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European Journal of Investigation in Health, Psychology and Education (EJIHPE).

International Journal of Environmental Research and Public Health (IJERPH).

International Journal of Turbomachinery, Propulsion and Power (IJTPP).

Journal of Otorhinolaryngology, Hearing and Balance Medicine (OHBM).

Journal of Theoretical and Applied Electronic Commerce Research (JTAER).

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Assistance systems can support a variety of tasks by providing information or instructions but have an implicit and often not directly understood impact on users.

We propose an adjustable augmented reality-based assistance system that adapts to the users individual task proficiency and dynamically reduces its active intervention in a not consciously noticeable way to spare attentional resources and facilitate independent task execution.

We also introduce multi-modal mechanisms to provide context-sensitive assistance and argue why striving for system explainability of concealed automated processes can improve user trust and acceptance.

Social media platforms host an increasing amount of costumer reviews on a wide range of products.

While most studies on product reviews focus on the sentiments expressed or helpfulness judged by readers and on their impact on subsequent buying this study aims at.

While most studies on product reviews focus on the sentiments expressed or helpfulness judged by readers and on their impact on subsequent buying this study aims at uncovering the psychological state of the persons making the reviews.

More specifically, the study applies a narrative approach to the analysis of product reviews and addresses the question what the narrative construction of product reviews reveals about the level of post-decisional cognitive dissonance experienced by reviewers.

The study involved 94 participants, who were asked to write a product review on their recently bought cell phones.

The level of cognitive dissonance was measured by a self-report scale.

The product reviews were analyzed by the Narrative Categorical Content Analytical Toolkit.

The analysis revealed that agency, spatio-temporal perspective, and psychological perspective reflected the level of cognitive dissonance of the reviewers.

The results are interpreted by elaborating on the idea that narratives have affordance to express affect.

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